title of the news paper Pug something to catch reader's eye Splash Head the lead story Slogan sums up ethos of newspaper Dateline date newspaper was published Kicker story at the top of the newspaper to draw interests in the content Byline gives the name of the journalist/writer Standfirst introductory paragraph usually in bold 2 A copy of the Daily Mirror costs £1.20 to purchase today. 3 The main stories on the CSP edition of the Daily Mirror revolve around the issues of climate change, and how time is running out to prevent it. They also focus on Boris Johnson and his warnings about it; following the UN's indication that the last 7 years have been the hottest on record. 4 The news choices and content on the Daily Mirror is specific to a typical tabloid newspaper as it provides a distinct balance between hard news and soft news. It also portrays many different images which take up most of the space on the newspaper, and it does no...
1) What is the Daily Mirror's audience? List the key statistics here. - The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? - The Daily Mirror in our CSP offers the audience opportunities to engage with the stories on a much more personal level . The newspaper is almost breaking through the normal codes and conventions of a news story to speak directly to the reader. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. -Surveillance – the main reason we read newspapers is to find out what is going on in the world around us. We find out news, different opinions and catch up wi...