1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community? to provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants the audience (the Black and Asian community) to donate their blood to the NHS so they can save people's lives. They want to do this because they are in need of the rare blood. 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . The producers have chosen to use famous BAME celebrities to feature in the advert to represent stereotypes and how they are presented based on people's ethnicity. For example, Kanya King is a female scientist, which subverts stereotypes
1) What key conventions of TV advertising can you find in the Galaxy advert? Both nostalgia and intertextuality 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The advertisement's entire concept is around luxury and fanciness, showcasing the chocolate's richness and urging viewers to purchase it due to its great flavour. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? British actress Audrey Hepburn was selected by Galaxy because, from a strategic standpoint, she embodies tradition, refinement, and grace. 4) What is intertextuality? when two media texts are suggested or mentioned in one another. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday: both are situated in the stunning nation of Italy, which makes the