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Assessment - Advertising and Marketing

 WWW- this is the second assessment haven't  written anything for it an important lesson or issue to overcome before  your gcses next year
EBI- identify what is holding you back: knowledge of media and the csps? or how aqa write exam questions? this is the first step to improving in future. 
-learn/revise the context for this topic 
LR- see blog 
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Q2: 0

Q3: 0
Q4:0

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 
 Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone  won’t do’. 
• Notions of what a ‘real woman’ was – somebody who looks after the home. 
4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.




• Mass production of washing machines/twin tubs etc. This eased the burden on women. • Very strong focus on whiteness and brightness conveys the idea that a woman should take  pride in her appearance and her family and that they are a reflection of her ‘This’ll shake  you, Mother!’ 

• Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black  woman in open-plan office behind a MacBook with mise-en-scene emphasising her power  and authority (e.g. costume, pose, expression, setting). 

• Black female scientists shown towards end of advert subverts typical stereotypes of  race/ethnicity in the media. 




5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

• Mise-en-scene helps to create a sense of the genre of Audrey Hepburn’s classic Hollywood  romances. The selection of a stereotypical Italian Riviera setting filled with 1950s/1960s  nostalgia helps create the atmosphere for Galaxy’s key message. There are several ‘pack  shots’ of the product (one in close-up) that helps to emphasise the quality and reward  elements of the message. 

• This reference to classic Hollywood films is reinforced by the logo, slogan and pack shots: the 




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