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statement of intent

 I want to make an eye catching and convincing ad for a new line of flavoured water for GCSE media print assignment. The main goal is to appeal to an audience that is active,  health-minded, and environmentally conscious while emphasising the product's advantages and refreshing flavour. 

The commercial's main objective is to present the flavour-infused water as the ideal option for people who wish to stay hydrated without sacrificing flavour by promoting it as a low-calorie, healthful substitute for sugary drinks. To appeal to customers who value sustainable and clean components, the advertisement will also highlight the product's natural constituents, such as actual fruit extracts.

I will accomplish this by communicating vigour and enthusiasm through bold lettering and vivid, fresh colours. With close-ups of the components, such as fresh fruit, water droplets, and ice, the pictures will highlight the many flavours of the water while evoking a feeling of crispness and freshness. In order to emphasise the product's fit for an active and mobile lifestyle, I will include a lifestyle component by showcasing a variety of people participating in outdoor, active sports like cycling, hiking, or jogging.

With a slogan like "Refresh Naturally" or "Pure Hydration, Pure Taste," the advertisement's content will also be succinct and memorable, reiterating the brand's central theme of refreshment and wellness. I'll also think about adding a call-to-action                











Ultimately, my print advert will aim to resonate with young adults and professionals who are looking for healthier drink options, while also appealing to those with an interest in sustainability, using the packaging’s eco-friendly features to strengthen the brand's appeal.

This advert will combine elements of lifestyle, health, and environmental consciousness to create a persuasive and eye-catching print piece that engages the target audience.

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