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10 QUESTIONS

 


1) What year was the advert produced These are the social, cultural, and historical contexts that we will be required to write about in our exam, so please provide as much information as you can in your response.

2) How were women represented in most adverts in the 1950s? In the 1950s, women were portrayed as entirely homemakers who ought to be content with their careers. An illustration of this may be found in the OMO advertisement, which features a cliched image of a woman applying makeup and doing laundry. This image sets expectations for women's behaviour and appearance. 
3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
Because the content appears to be breaking news, it serves to market the product.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?The clothes on her shoulder indicates that women are supposed to be doing the cooking and cleaning, and the makeup symbolises the idea that women were told their looks matters.

5) Why is a picture of the product added to the bottom right of the advert?in order for the audience to identify the product in the grocery store.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
Given that World War II ended ten years before to 1955, the colours red, white, and blue may be considered the British flag.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
They use catchphrases like "This'll shake you mother" to convince them that the influence mother will be astounded by the outcomes after using the goods.  
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
This led to advertising in the 1950s often trying to reinforce traditional female stereotypes of housewives and mothers in order to protect male power both at work and at home
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
A target audience's demographics, such as age, location, or socioeconomic position, are similar across its members. A more effective marketing message can be created by defining the target audience.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?They may interpret it as disrespectful as they are much more than just housekeepers and cleaners. that although it is customary these days for it to be a woman, they might have utilised a guy.   

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