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Audience

1) Who is the target audience for Doctor Who? Do you think it has changed since 1963?

The female audience increased by 22% between 1970 and 2010. A wider audience has been encouraged by more diverse representation in recent years, including strong female characters, black core characters, homosexual characters, and of course the new female doctor. One of the BBC's most recognisable franchises is Doctor Who.

2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:

Personal Relationships:

Diversion (Escapism):

Surveillance (Information / Facts):

3) What additional Uses and Gratifications would this episode provide to a modern 2020s audience?

Media texts are consumed by audiences as a kind of escape from their daily life. They select engaging books that enable them to take their minds off of reality; for example, they might read Vogue or watch a fantasy movie like Harry Potter.

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?

Despite the fact that the main protagonists in His Dark Materials are youngsters and the book has been promoted as young adult literature, Pullman did not write with any specific audience in mind. In addition to armoured polar bears and witches, the trilogy makes references to ideas in philosophy, theology, and science.

5) What kind of online fan culture does Doctor Who have? Give examples.

Industries

1) What was the television industry like in 1963? How many channels were there?

2) How does An Unearthly Child reflect the level of technology in the TV industry in 1963?

3) Why is Doctor Who such an important franchise for the BBC? 

4) What other programmes/spin-offs are part of the wider Doctor Who franchise?

5) Why does the Doctor Who franchise have so much merchandise available? Give examples. 

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