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Demographics and Psycographics

 1) What information do media companies use to create a demographic profile of their audience?  Using segmentation, they divide their audience into smaller groups based on factors like age, gender, education, social class, race/ethnicity, employment, and home, which refers to the areas in which they reside, such as cities, villages, and rural areas.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? 
Because audience profiling increases conversion, despite the common misconception that employing demographics and forming subgroups (the concept of segmentation) is stereotypical. 

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!  

I believe that because I always follow the most reputable and popular businesses, I fall into the mainstreaming psychographics group. Additionally, because I enjoy fashion and diverse styles that are currently in style, I fall into the aspirer group.

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