YUSRA GCSE MEDIA BLOG

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films are very different to Hollywood blockbusters like Black Widow. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses   2) What is I, Daniel Blake about? An award-winning independent British drama film is called I, Daniel Blake. After becoming ill, the main character, Daniel Blake, 59, who has worked as a joiner for the majority of his life in the North East of England, requires assistance from the State for the first time. He meets Katie, a single mother, and her two small children, Dylan and Daisy. The only way Katie can get out of the one-room homeless hostel in London is if she takes a flat around three hundred miles away.    Leading a one-man campaign of compassion that will change the lives of a struggling single mother (...

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Marvel studios, Walt Disney studios and Disney+  2) What is conglomerate ownership and how does it link to Black Widow? most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The major characters are portrayed by well-known actors, thus it must have been a very expensive and upscale production because so many contemporary places are shown. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Because they already have foll...

  Film Industry: Marvel Cinematic Universe blog tasks Read  this BBC article on the Marvel Cinematic Universe  and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?  22 2) How much money have the MCU films made in total according to this article?  Over 18.2 billion dollars 3) Why did Marvel create the Avengers films? To unite all of the characters 4) Who owns the rights to Spider man and why is the character now appearing in Marvel films?   At $7 million, Sony acquired them, making it the most successful character in the movie business. 5) Which company owns the rights to the Fantastic Four and the X-Men? 20th century Fox, but Marvel anticipates regaining the rights as a result of Disney and Fox's merger.  6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Plans for a number o...

  1) Why did Facebook buy Instagram for $1bn? to make money because Facebook was wary of Instagram's growth leading to competing offers and because Instagram is a lucrative and competitive social network. 2) What are the benefits for media companies of vertical integration? Increased profits, improved economies of scale, reduced expenses, and fewer quality-related issues are the advantages.   3) What are the benefits for media companies of horizontal integration? less rivalry, higher income, more profit, and more creative freedom. 4) What is a subsidiary?  a smaller business that a larger business owns.   5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Coca-Cola and Pepsi accomplished this by concentrating all market spending on one brand and encouraging increased product sub-brand penetration and testing. Disney and Marvel: product development, creative and licencing, publication ...

  1) Write a definition of a passive audience:  This is the belief that media messages are absorbed by audiences in a passive manner and that everyone is affected equally by them.. 2)  Write a definition of an active audience:  This is the more mainstream and contemporary theory that says viewers engage with media and consciously choose what they consume. 3) Write a definition of the hypodermic needle theory:  This implies that viewers are inherently passive and as a result, they process the producer's intended message as though it were an injection. This makes the assumption that everyone in the audience is the same.  INFORMATION/SURVEILLANCE:  The Times newspaper >  Why? Because it provides viewers with crucial knowledge about politics, the globe, and other topics. PERSONAL IDENTITY:   TV  shows such as Outer Banks > Why? Because the main characters in the programme are teenagers, it is a show t...

    1) What is the preferred reading of a media text?   The creator's intended interpretation of the media text for the audience 2) What is the oppositional reading of a media text?  when a reader chooses not to follow the recommended reading and interprets the text in their own way. Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film   It demonstrates how the idea of teenagers is instantly associated with drug abuse and violence.               4) Why might young people reject this reading and construct an oppositional reading of the trailer? Since many young people don't identify with how they are portrayed, they may believe that the recommended reading is stereotypical and don't feel the same way. Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and o...

  1) What information do media companies use to create a demographic profile of their audience?   Using segmentation, they divide their audience into smaller groups based on factors like age, gender, education, social class, race/ethnicity, employment, and home, which refers to the areas in which they reside, such as cities, villages, and rural areas. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?  Because audience profiling increases conversion, despite the common misconception that employing demographics and forming subgroups (the concept of segmentation) is stereotypical.  3) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!   I believe that because I always follow the most reputable and popular businesses, I fall into the mainstreaming psychograp...

  Blog tasks: 1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.   Since everything was happening so quickly, they frequently employed a whip pan, which is really a quicker form of a pan, to arouse audience suspense and create tension. This indicates that the scene's major, thrilling event is going to take place. Additionally, they employed the track or dolly camera movement, which is essentially a moving camera. This highlights the fact that the situation is one of pursuit, and it also suggests how quickly the pursuit is moving, adding to the excitement. In order to highlight the dramatic action occurring in this scene, the crane shot was also employed. Because of the high angle shot and dramatic irony used in the scenario, it indicates that something is happening. ...

  Blog tasks: 1) Pick three camera shots from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience. The photo, which shows an incredibly close-up of the electric energy source they employed, was crucial since it highlighted the power and energy needed to carry out the experiment. Additionally, it effectively alerts the viewer to the impending sad event.  The character's upper torso and subsequent actions are inspected in the initial medium shot. Since the scene opens with this character, it emphasises how vital the character is to the story. The fact that the character introduces themselves to the audience at the beginning of the scene serves to further support this idea. When the character is using one of their many computers to try to find out how to aid the others with their experiment on how to call the doctor, the director cuts to an over-the-shoulder shot towards the end of the action. The char...

    First blog task When you have set up your blog, it's time for your first blog post! Click on ' New Post ' and put the title as 'First 10 questions'.  You need to answer the following questions (detailed answers in  full sentences  please) as your first post: 1)  Which part of the course are you looking forward to most? excited to pick up video and content editing skills. 2) What knowledge and skills do you hope to learn in Media? I want to get knowledge about blogging and editing techniques. 3) What grade are you realistically hoping to achieve in Media (5-9)? My goal is to receive a minimum of a 7 or 8, and ideally a higher grade. 4) What was the last TV programme or film you watched? the last film i watched was So undercover. 5) Why do you think that TV programme or film appealed to an audience? Why would an audience like it? because it was very entertaining. 6) What technology have you used to access the media in the last 24 hours? (Radio, TV, phone ...

    Mise-en-scene: Blog task Watch the opening of television drama ‘Stranger Things’, a science fiction story set in the 1980s when four friends get wrapped up in a dangerous alternate universe. Create a new blogpost called 'Mise-en-scene: Stranger Things analysis'.  1) Choose THREE aspects of mise-en-scene (e.g. costume, lighting and setting) and write a short paragraph for each about the denotation and connotation and what is communicated to the audience. For example:  Lighting: The lighting was really bright and flashing while the boy was looking up at the lightbulb. This suggests that a significant event of some kind occurs when the flash occurs; for instance, the boy vanished when the light flashed. This builds tension and leaves the viewer wondering what will happen next. It provides viewers something enjoyable to anticipate from the series and encourages them to see it through again. Setting: The man was initially at an ...

Denotation & Connotation blog tasks: advert analysis Denotation: A boy can be seen seated in a chair. In the distance, there are trees and a cabin. Connotation:The youngster in the advertisement appears unhappy, and the huts in the background imply that he lives in a low-class neighbourhood, which implies that he is impoverished. The boy's clothes are also filthy, indicating that it's been days since he took a shower or changed. Analysis:They are promoting as of the sign that reads "water aid" because their filthy garments indicate that they don't have a lot of water. Additionally, there is absolutely no evidence of water and a relatively dry country in the background. The youngster and the surroundings may be dehydrated due to the area's dryness, which implies that if it doesn't rain, the trees and everyone who lives there may eventually perish.                                       ...